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Madmentized!

May 13th, 2010

It’s no secret – I love Mad Men. Who, that has worked in an ad agency, would say otherwise? But here is my blasphemony -

I originally did not like it. I did not get it.

Anyone who is close to me knows I generally do not like real person TV shows. Anything that is not animated (or the Daily Show) generally makes me want to rip my eyes out. Dramas are boring, wrought with terrible actors, terrible writers, characters I could care less about, and predictability. “You’ve seen one, you’ve seen them all.” Sitcoms have pretty much been the same way as well: shitty acting, shitty writing, shitty jokes. I generally only watch cable for King of the Hill, some HGTV makeover shows, and the occasional soccer game for the boyfriend.

What about Mad Men, though, would make me like it? I decided to watch it because I had the first season lent to me. It came on recommendation that since I was in advertising, I would love this. I watched the first episode. I was bored and unconvinced that I would enjoy this. But, I decided to press on simply because it is in advertising and the 60’s era – to which I credit a lot of my design sense. I became enthralled watching all the old brands, seeing old labels, commercials. How the height of advertising really started to shape everything. I still thought I didn’t care much for the drama. Jon Hamm is super handsome.

I’m rewatching season 3 though. It’s completely drawn me in. I never noticed all the subtleties of acting and imagery. There is not an actor there that isn’t good. When I examined my reactions to the show, they were all emotional – Pete Campbell pisses me off. Peggy should stop complaining. I want to be as successful as Draper in the same position but happier. It hit me – the show was so superb that I didn’t even comment on the basics such as set design, acting, plot. This show is so believable that I was in their reality without even knowing it.

That, to me, is a mark of a good show. It is extremely intelligent – and I think lost on this person. It’s not supposed to be mindless entertainment. It’s supposed to be a revelation. It hasn’t been done, it isn’t trite, there’s not a “saves the day” moment every episode a la “House.”

I don’t think Mad Men is overrated. I just don’t think the American public generally cares about depth.

I wish I was a combo of Don and Joan

I wish I was a combo of Don and Joan

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Inspiration #2 – Cute Asian things

February 23rd, 2010

In continuation with the spirit of yesterday’s post, today is about my affection for the cute little things that Asia, specifically Japan, likes to produce. I’m all about the chibi, the out-of-proportion, ridiculously cute things. This means the Hello Kitty brand, Toki-Doki, etc.

Cute things make me happy. Even though my office is not as decorated with cute things as I would like, it still has a small amount.

Cute things

Cute things

I can’t help but love being surrounded by these sorts of items. I pretty much can revert from being my hardass professional self to a three-year-old girl upon seeing Chococat. In fact, in my office at home I have it littered with Chococat accessories (white board, trashcan, etc).

I like both badass and cute. I’m pretty sure Freud would have a hard time figuring me out, especially since I’m Irish (and already impervious to psychoanalysis).

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Minimalism vs. “Web 2.0″ aesthetics

July 24th, 2009

I often find myself wondering which is better for web-design and usability? Minimalist layouts or cool graphics? I do like both. I find both aesthetically pleasing. However, when it comes down to it, which really is better for the user?

I am generally a proponent of “form follows function”, so if the design element does not make sense in the user experience, then it should be thrown away. But then I wonder if I am too into the world of HCI to even create creative web design? Is this a problem that other designers face? Which is better, the function or the form?

This reminds me of typography theory. Is type allowed to be cut up and mashed around to become illegible? Or is the only purpose of type to be able to convey the message in words, and thus must be presented in its form?

cabedge.com

cabedge.com

There is something beautiful about this minimalist design in its practicality. There’s a message, and navigation. Practically nothing else exists. This is the total user-experience. They will be able to find the links with great ease, and the cross-browser-compability of this design is perfect. Also, SEO is best at this stage since search spiders can read through these links.

Now on the other side of the spectrum is the grungy, more “realistic” designs from the Web 2.0 crowd:

web 2.0 grunge example

web 2.0 grunge example

Awesome graphics. Cool feel. The vintage, ripped look is very trendy. But when you look at this from a usability and SEO standpoint, it falls short. I wonder if they have Google Analtyics installed to even track their site to see if they are getting hits? The links are images – without alt text. If the images didn’t load, the user would not understand that they were missing part of the layout. The layout isn’t CSS breathable – which doesn’t bother me too much, as its not trying to reach a huge demographic. However, and this is the biggest thing, is that no text copy exists on the home page. How the hell are people going to be able to search for this site unless they specially type “painisgood hot sauces”? This is what I feel a lot of web 2.0 designers forget…that the site is a practical tool for businesses – and it should have all the practical applications in its structure.

Can there be a synthesis of the two? Can you have a fully optimized, easy-to-navigate, and cross-browser compatibile grungy design? What do you readers think? Are there good examples?

I am under the impression that there is a time and place for each style of design, and it all depends on the client. But perhaps this is just me wandering around as a style-less designer?

 

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